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Managing and Setting Expectations with your Technology Vendors

by · Jan 27, 2017 · 89 views ·

According to a recent Campaign Monitor study, 82% of respondents use best-of-breed technology stacks as opposed to a single vendor marketing cloud. This means that an average marketing department manage a growing number of vendors, making vendor management crucial to successful marketing. In this session, our distinguished panelists reveal their secrets to building positive and productive relationships with marketing tech vendors.

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