WHAT IS YOUR BRAND'S TRUE CHARACTER?

Mar 6, 2017

Speakers

About

Does your brand really have character? What does it mean for a brand to have character? Based on an analysis of proprietary data covering 6,000 brands from more than 200 categories, Columbia brand expert and consumer scientist Michel Pham identifies six essential dimensions of true brand character: dependability, innovativeness, fun, classiness, vigor, and caring. He will show why having strong character increases a brand’s success.

Organizer

Categories

About Columbia Business School

The Business School at Columbia University in NYC. Knowledge, Access, Community and Impact put #CBSAtTheCenter of business.

Like the format? Trust SlidesLive to capture your next event!

Professional recording and live streaming, delivered globally.

Recommended Videos

Presentations on similar topic, category or speaker

Interested in talks like this? Follow Columbia Business School