A decade ago, there were plenty of UX best practices and SEO demands that conflicted with one another. But, thanks to the evolution of both, today there are great opportunities to combine them and get outsized returns. In this talk, Rand will show how keyword research and searcher behavior analyses can improve UX, while investing in on-site engagement, usability, and task accomplishment can improve SEO. Practitioners from both sides can gain empathy and respect for the other and together, produ…