The Future of CMS
Apr 28, 2017
Speakers
Janus Boye
Speaker · 0 followers
About
Something big happened in 2016. Cloud. Agile. Marketing Automation. Experience Journeys. European Song Contest. And my perspective on CMS changed in 2 notable ways: 1) It is no longer digital versus rest of the organisation or digital vs. business or even us vs. them. The door is now open. The target audience is the entire organisation and everyone is trying to speak digital. 2) CMS used to be the central piece of the digital platform, you could have called it the web operating system. Now customers have a stack, where CMS is just one out of several pieces. Both changes will radically change Umbraco and the rest of what remains in the CMS marketplace. In this talk, Janus will attempt to untangle what really happens when you truly put the customer first and factor these 2 changes in. Predicting the future is hard, but Janus will draw on experiences from smart customers and partners to offer suggestions for what lies ahead and how we might offer the best technical solutions to cater to the requirements of today and tomorrow.Something big happened in 2016. Cloud. Agile. Marketing Automation. Experience Journeys. European Song Contest. And my perspective on CMS changed in 2 notable ways: 1) It is no longer digital versus rest of the organisation or digital vs. business or even us vs. them. The door is now open. The target audience is the entire organisation and everyone is trying to speak digital. 2) CMS used to be the central piece of the digital platform, you could have called it the web operating system. Now cus…
Organizer
Umbraco Festival Deutschland
Account · 18 followers
Categories
Marketing & Business Strategy
Category · 1.4k presentations
About Umbraco Festival Deutschland
At Umbraco-Festival Deutschland (UFD) community meets commitment, expert knowledge meets enthusiasm and passion meets professionality. It’s one of the oldest Umbraco festivals around and takes place in Frankfurt, Germany each spring.
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