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  • title: Keynote: The Shinola In-Store Experience: Continuing the Brand Story
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            Keynote: The Shinola In-Store Experience: Continuing the Brand Story
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            Keynote: The Shinola In-Store Experience: Continuing the Brand Story

            Feb 7, 2018

            Speakers

            TH

            Travis Harrison

            Speaker · 0 followers

            About

            The brand whose mission is to create quality products while also creating American jobs, Shinola uses their ever-expending retail presence & in-store personnel to further drive this message home. Director of Retail, Travis Harrison, discusses the Shinola retail experience, and the importance of sales associates being modeled as true brand ambassadors to turn the customer’s experience of purchasing into an investment in the brand. Learning objectives: • In-store ‘ambassadors’ selling the bra…

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            WBR
            WBR

            Worldwide Business Research

            Account · 297 followers

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            Marketing & Business Strategy

            Category · 1.4k presentations

            About Worldwide Business Research

            WBR is the world's leading executive-level conference company and research organization.

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