ConveyUX is a series of events, produced by Blink UX, of interest to user experience professionals. www.conveyux.com In the startup world, speed to market is everything. This talk covers how we embedded user insights into a rapid software development cycle by conducting usability studies that break the stereotype that “research takes too long”. We’ll show you how we planned, conducted, analyzed and informed our dev sprints in just one week with what famously became known as “Witness Wednesday”. In this talk, you will learn: When you should consider implementing short-turnaround user studies How to organize short-turnaround user studies to promote rapid iteration How to keep user feedback from creating confusion and churn in the development process Tips for engaging your organization in gathering and synthesizing user feedback