With the high margins and limited flexibility of traditional DSPs, it comes as no surprise that marketers are increasingly taking steps to move their programmatic buying in-house. In-housing provides brands with complete control over and insight into every aspect of their advertising and allows marketers to design programmatic strategies that are tailored to the unique goals of their business. In-housing a programmatic strategy can empower a marketing team with insight and yielded better results. Don’t miss 5 key takeaways of Social Point’s journey.