Advanced measurement requires an advanced mindset. Over 70% of us say we want content marketing to operate and be seen as an ongoing business process — not simply a campaign. But, how many of us put our metrics where our mouths are? Join us for the session that will transform the way you think about planning, measuring, and presenting the impact of your Content Marketing. You’ll learn a three-tier approach to demonstrating clear impact to your organization, and see the approach in action using real B2B examples. At the end of this session you will be able to: Understand the difference between basic and advanced metrics Measure content marketing’s impact on cross-functional business goals Uncover metrics that reinforce content marketing as a critical business process, not a reactionary tool Clearly demonstrate the business and executive-level impact of Content Marketing Attendee Experience Level: This session is for those who are experienced in the topic, but haven’t gotten to advanced concepts or for those who have some advanced experience.