Differentiating from the ecosystem requires a different strategy than simply focusing on acquisition. Users’ expectations have become more sophisticated, and brands will need to consider how they can delight, inspire, and help their users. Meaningful engagement requires more than a transaction. Users want an experience, and will go where they find the best ones. And, our latest research supports this. Come hear Imma Calvo, Managing Director at Google, unveil research and her perspective on what app users crave, how to meet them in the moments that matter, and how to keep your consumer and innovation at the heart of everything you do.