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  • title: The Inherent Innovation and User-Centricity of Apps
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            The Inherent Innovation and User-Centricity of Apps
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            The Inherent Innovation and User-Centricity of Apps

            Jun 7, 2022

            Speakers

            IC

            Imma Calvo

            Speaker · 0 followers

            About

            Differentiating from the ecosystem requires a different strategy than simply focusing on acquisition. Users’ expectations have become more sophisticated, and brands will need to consider how they can delight, inspire, and help their users. Meaningful engagement requires more than a transaction. Users want an experience, and will go where they find the best ones. And, our latest research supports this. Come hear Imma Calvo, Managing Director at Google, unveil research and her perspective on wha…

            Organizer

            MV
            MV

            MAU Vegas

            Account · 23 followers

            Categories

            Marketing & Business Strategy

            Category · 1.4k presentations

            App & Game Development

            Category · 954 presentations

            About MAU Vegas

            MAU Vegas is the leading summit for mobile app user acquisition and retention professionals and brands.

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