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  • title: ROAS is the Wrong Metric: How to Optimize Growth Channels for Profit Maximization
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            ROAS is the Wrong Metric: How to Optimize Growth Channels for Profit Maximization
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            ROAS is the Wrong Metric: How to Optimize Growth Channels for Profit Maximization

            May 25, 2023

            Speakers

            TH

            Thomas Hopkins

            Speaker · 0 followers

            About

            In today's business landscape, companies are constantly trying to maximize their profits through growth marketing. However, many companies focus solely on Return on Ad Spend (ROAS) as a measure of success, which can lead to suboptimal results. In this talk, I will explain the difference between ROAS and Marginal Return/Marginal Cost and why the latter is a better metric for profit maximization. I will also provide practical tips and strategies for how to optimize growth channels towards Marginal…

            Organizer

            MV
            MV

            MAU Vegas

            Account · 23 followers

            Categories

            Economics & Finance

            Category · 755 presentations

            About MAU Vegas

            MAU Vegas is the leading summit for mobile app user acquisition and retention professionals and brands.

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