Data is pooled across entities (individuals or enterprises) to create machine learning models, and sometimes, the entities that contribute the data also benefit from the models. Consider for instance a recommender system (e.g. Spotify, Instagram or YouTube), a health care app that predicts the risk for some disease, or a service built by pooling data across enterprises. In this work we propose a framework to study this value exchange, i.e., we model and measure contributions (outflows), benefits…